Digital Designer,
Photographer,
Content Creator,
Entrepreneur

Originally from the Netherlands, I hold a Bachelor of Art and Technology in Digital Media Design from Utrecht. My career spans usability, digital design, marketing, content creation and photography, with 10+ years of experience working with companies and agencies in both the Netherlands and New Zealand.

For the past two years I have worked full-time as Digital & Marketing Coordinator for the Waikato Tractors group, taking ownership of day-to-day marketing across Waikato Tractors, The Tractor Centre, Ag & Civil Machinery Direct and Ag Attachments. Working with a high degree of independence, I manage campaigns and budgets while creating websites and landing pages, email marketing, digital advertising, social content, photography and video that support sales across several distinct brands.

Before moving back into an in-house role, I built Photo Adventure into a successful full-time photography business and ran it for more than eight years. During that time I photographed more than 200 weddings, worked with Kiwi brands on commercial projects and was named Photographer of the Year. Photo Adventure has continued for the past two years on a selective, part-time basis, keeping me closely connected to clients and hands-on creative work.

That combination of agency experience, business ownership and in-house marketing has made me highly self-directed and commercially minded. I can take a project from strategy and art direction through to production and delivery, bringing together web design, EDMs, campaign management, content, social media and customer engagement without losing sight of the bigger picture.